ASTRA Retail Benchmarking Portal

2018 ASTRA Retailer Benchmarking Survey Open

The annual ASTRA Retailer Benchmarking Survey is open! The goal of the survey is to collect key sales and financial statistics for the toy retailing industry and provide members with the information they need to make strategic, data-driven decision for their businesses.

All ASTRA member retailers are invited to complete the survey. Your proprietary survey will be handled with complete confidentiality by Industry Insights, a third-party administrator.

As a way of saying thank you for completing the survey, participants will receive the following reports at no cost:

  • A personalized, confidential Company Performance Report that presents your own data against other businesses like yours;
  • A personalized, confidential Company Report Card that highlights key operating ratios and provides actionable feedback on improvement areas;
  • The entire ASTRA Retailer Benchmarking Survey Report that provides an overview and analysis of key performance trends for the toy retailing industry as a whole.

Deadline to participate: July 20, 2018

New Users: 

Returning Users:  Please login using your Survey User ID and Password.



For technical support contact Joshua Snare; for questions about the survey contact Scott Hackworth.


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If you have questions or comments, please contact Scott Hackworth of Industry Insights.

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